| The Hart Agency, Inc. is an excellence-driven marketing communications consulting firm providing high-level STRATEGIES, CONCEPTS, and COPYWRITING services to advertising and public relations agencies and growth-oriented entrepreneurial businesses.
Founded in 1982 by Rosanne Hart, The Hart Agency originated as a full-service national marketing communications firm specializing in fashion and beauty advertising and public relations. With offices in New York and Dallas and a network of affiliated creative, research, special events, internet and media buying partners across the country, The Hart Agency won numerous industry awards for its campaigns over its 18 years as a full-service agency. Since 2001, Ms. Hart-- under The Hart Agency umbrella-- has provided strategic marketing consulting and copywriting services to a broad spectrum of small businesses and individual entrepreneurs in the Texas and New York markets. Her business specializes in lifestyle and luxury products, financial and real estate industries, and healthcare services. |
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A trained journalist with a passion for fashion, Rosanne Hart parlayed her journalism experience into a 25-year career in public relations and advertising. In 1982, after heading up public relations and advertising for The Dallas Apparel Mart, Ms. Hart founded The Hart Agency as a national fashion and beauty public relations and advertising firm. Hart successfully placed clients in America's most high-profile and prestigious print and broadcast media, from Glamour, Vogue, Harper’s Bazaar and Town and Country magazines to The Wall Street Journal, USA Today, The Oprah Winfrey Show, ABC's Good Morning America, NBC's Today Show, CBS's Morning Show, CNN, PBS, MTV and LIFETIME television. From a small portfolio of local fashion designers, the agency’s roster of clients grew to include Fortune 500 companies like Pfizer, Bristol-Myers Squibb, and J.C. Penney as well as luxury brands including Palais Royal, Saint Laurent Rive Gauche and the Diamond Information Center/DeBeers., The Hart Agency’s efforts were recognized with numerous professional awards, among them Public Relations Society of America's (PRSA) Silver Spur, Ad League's TOPS, Texas Public Relations Association's Excellence Award, the Women In Communications Matrix awards, the International Association of Business Communicators (IABC) Bronze Quill Award, and the PRSA national award for excellence–the CIPRA. A graduate of Kansas State University with a Bachelor's Degree in Journalism/Clothing Textiles and Interior Design, Ms. Hart is listed in Who's Who in Advertising, is a founding member of The National Association of Women Business Owners in Dallas, a charter member of The Women’s Museum, and a member of The Fashion Group/Dallas. She has served as a volunteer and board member for numerous organizations, among them The Family Place, CONTACT/Teen Contact, The Fashion Collectors of The Dallas Historical Society Fashion Collectors. | ||
| Does your business lack focus? Is your marketing program in need of an overhaul? Are you launching a new product or service? Do you need to cut marketing costs, without cutting sales? Hart works one-on-one with her agency and individual clients to customize a strategy for achieving targeted marketing objectives. Services range from brainstorming sessions to the development of complete marketing plans tied to specific goals. Because of her diverse agency background, she is often called upon to partner with her agency clients on prospective sales presentations to not only provide bench strength, but also in-depth industry expertise. Whether it’s a small project requiring a media strategy or a comprehensive overhaul of a marketing communications program, Ms. Hart gives each client her full attention. For this reason, she limits the number of active clients at any one time. |
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| Tired of the same-old, same-old? Want a new take on your logo, your branding, your image, your positioning? Want to stand out but not like a sore thumb? Ms. Hart, and her network of creative resources across the county work together with individuals or an agency’s creative team to develop fresh concepts that are as captivating as they are bottom-line driven. Clients rely on Ms. Hart for well-researched, well-thought-out innovative concepts that range from naming products and companies, to complete advertising campaigns. Clients benefit from Ms. Hart’s journalistic sense of urgency and ability to work on tight deadlines without sacrificing accuracy or quality. |
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| Need to persuade, promote, motivate, encourage,inform, educate, excite, inspire? An award-winning writer, Ms. Hart is passionate about the power of great copy. Ms. Hart’s versatile writing style ranges from resume writing and website copy, to journalistic features and editorial columns, to clever, creative advertising and persuasive public relations copy. She has written about hundreds of topics and diverse industries for consumer and business-to-business audiences. Communicating clearly and concisely are key to cutting through today’s clutter of news and information, junk mail and spam. For this reason, Ms. Hart keeps language simple, to the point, and in keeping with the personality, culture, and industry of her clients. On occasion, she has even invented words to describe a particular product or service. | |
| Beauty: L’Oreal Professional, The Greenhouse Spa, Sally Beauty Supply, Tony & Guy Salons Fashion: Barboglio, Bleyle of Germany, Layla Lingerie/London, William Reid, Victor Costa Financial Services: Carlson Capital, Consumer Credit Counseling of N. Texas, Quest Capital ManagementHealthcare/Pharmaceuticals: Bristol Myers Squibb, Pfizer, Hoffman-La Roche/Tamiflu, Women’s Center for Plastic & Reconstructive Surgery Home Products: Lion Brand Yarns, Marilyn Rolnick & Associates Interior Design, Palais Royal, Peacock Alley Non-Profit Associations: CONTACT/Teen Contact, Dallas Historical Society Fashion Collectors, The Family Place, The Warwick Valley (NY) Chamber of Commerce Restaurants/Hospitality: Chandler’s Cuisine, Morton’s of Chicago, Savino Italian Restaurant Real Estate: Paragon Group, Plaza at Turtle Creek, Southwest Realestate Services, Trammell Crow International Retail: Benetton, Daniel Hechter, J.C. Penney Co., Neiman Marcus Catalog, Saint Laurent Rive Gauche, Saks Fifth Avenue, The Parks at Arlington, Valley View Center Trade Associations: American Gem Trade Association, Diamond Information Center/DeBeers, Mohair Council of America |
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| For an estimate of project fees and hourly rates, contact:
Rosanne Hart |
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