| The Hart Agency excels in the world of CREATIVE INTELLIGENCE to provide its clients with a unique visionary perspective to help build and promote their businesses into multi-million dollar enterprises. A strategic marketing consulting firm, The Hart Agency provides STRATEGIES, CONCEPTS, and COPYWRITING services for growth-oriented entrepreneurial businesses.
Founded in 1982 by Rosanne Hart, The Hart Agency originated as a full-service national marketing communications firm specializing in fashion and beauty advertising and public relations. With offices in New York and Dallas and a network of affiliated creative, research, special events, internet and media buying partners across the country, The Hart Agency won numerous industry awards for its campaigns over its 18 years as a full-service agency. Since 2001, The Hart Agency has developed into a highly respected marketing consulting firm executing its innovative strategies and concepts through strategic public relations, advertising, and creative service affiliations worldwide. Her business specializes in fashion, beauty, lifestyle and luxury products, as well as the financial, health care, and real estate industries. |
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A trained journalist with a passion for fashion, Rosanne Hart parlayed her journalism experience into a 25-year career in public relations and advertising. In 1982, after heading up public relations and advertising for The Dallas Apparel Mart, Ms. Hart founded The Hart Agency as a national fashion and beauty public relations and advertising firm. Hart successfully placed clients in America's most high-profile and prestigious print and broadcast media, from Glamour, Vogue, Harper’s Bazaar and Town and Country magazines to The Wall Street Journal, USA Today, The Oprah Winfrey Show, ABC's Good Morning America, NBC's Today Show, CBS's Morning Show, CNN, PBS, MTV and LIFETIME television. From a small portfolio of local fashion designers, the agency’s roster of clients grew to include Fortune 500 companies like Pfizer, Bristol-Myers Squibb, and J.C. Penney as well as luxury brands including Palais Royal, Saint Laurent Rive Gauche and the Diamond Information Center/DeBeers.,
The Hart Agency’s efforts were recognized with numerous professional awards, among them Public Relations Society of America's (PRSA) Silver Spur, Ad League's TOPS, Texas Public Relations Association's Excellence Award, the Women In Communications Matrix awards, the International Association of Business Communicators (IABC) Bronze Quill Award, and the PRSA national award for excellence–the CIPRA. A graduate of Kansas State University with a B.S. Degree in Journalism/Clothing Textiles and Interior Design, Ms. Hart is listed in Who's Who in Advertising, is a founding member of The National Association of Women Business Owners in Dallas, a charter member of The Women’s Museum, and a member of The Fashion Group/Dallas, the American Marketing Association, and The Fashionistas, where she serves on the board. She has also served on the board of The Family Place Partners, The Fashion Collectors of The Dallas Historical Society, Executive Women of Dallas, and Board of Governors for the University of North Texas School of Merchandising. |
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| Does your business lack focus? Is your marketing program in need of an overhaul? Are you launching a new product or service? Do you need to cut marketing costs, without cutting sales? Hart works one-on-one with her agency and individual clients to customize a strategy for achieving targeted marketing objectives. Services range from brainstorming sessions to the development of complete marketing plans tied to specific goals. Because of her diverse agency background, she is often called upon to partner with her agency clients on prospective sales presentations to not only provide bench strength, but also in-depth industry expertise. Whether it’s a small project requiring a media strategy or a comprehensive overhaul of a marketing communications program, Ms. Hart gives each client her full attention. For this reason, she limits the number of active clients at any one time. |
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| Tired of the same-old, same-old? Want a new take on your logo, your branding, your image, your positioning? Want to stand out but not like a sore thumb? Ms. Hart, and her network of creative resources across the county work together with individuals or an agency’s creative team to develop fresh concepts that are as captivating as they are bottom-line driven. Clients rely on Ms. Hart for well-researched, well-thought-out innovative concepts that range from naming products and companies, to complete advertising campaigns. Clients benefit from Ms. Hart’s journalistic sense of urgency and ability to work on tight deadlines without sacrificing accuracy or quality. |
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| Need to persuade, promote, motivate, encourage, inform, educate, excite, inspire? An award-winning writer, Ms. Hart is passionate about the power of great copy. Ms. Hart’s versatile writing style ranges from resume writing and website copy, to journalistic features and editorial columns, to clever, creative advertising and persuasive public relations copy. She has written about hundreds of topics and diverse industries for consumer and business-to-business audiences. Communicating clearly and concisely are key to cutting through today’s clutter of news and information, junk mail and spam. For this reason, Ms. Hart keeps language simple, to the point, and in keeping with the personality, culture, and industry of her clients. On occasion, she has even invented words to describe a particular product or service. | |
| Beauty: Greenhouse Spa, L'Image Salon and Spa, L'Oreal Professional, Mary Kay, Paul Neinast Salon, Revlon/Flex, Sally Beauty Supply, The Face Place/Benefit Cosmetics, Toni & Guy Salons Fashion: Barboglio, Becker & Morrow, Bleyle of Germany, Bonnie Boynton, Circle T Westernwear, Contempra Fashions, Fiori of Italy, Hauber of Germany, Howard Wolf, I.M. International, Jacques Vert, Jerell, Inc., Johnston Childrenswear, Layla Lingerie/London, Mary Lide Murchison Kehoe (MLM Designs), Multiples, Oh So Posh, Prophecy, Raffinalla, Rialto, Serena D'Italia shoes, Sunny South/Jo Hardin, Sunny Lady Plus Sizes, Szor-Diener Furs, William Reid Menswear, Victor Costa Financial/Business Services: Alice Murray Interiors, Carlson Capital, Consumer Credit Counseling of N. Texas, Quest Capital Management, Spinazzola Insurance, Valerie & Company Government: U.S. Department of Commerce (U.S. Leather Industry Project), The City of Duncanville,TX Healthcare/Pharmaceuticals: Bristol Myers Squibb, Pfizer, Hoffman-La Roche/Tamiflu, Women's Center for Plastic & Reconstructive Surgery, President's Health Clubs Home Products: Palais Royal, Peacock Alley, Expressions Furniture, The Memphis Collection, Pittet Gallery, Lion Brand Yarns, Marilyn Rolnick & Associates Interior Design Non-Profit Associations: CONTACT/Teen Contact, Dallas Historical Society Fashion Collectors, The Family Place, The Warwick Valley (NY) Chamber of Commerce, Southwest Apparel Manufacturers Association Restaurants/Hospitality: Chandler's Cuisine, Exposure, Granbury Inn, Morton's of Chicago, Savino Italian Restaurant Real Estate: Oaklawn Design Center, Paragon Group, Plaza at Turtle Creek, Southwest Real Estate Services, Trammell Crow International, Jones Lang LaSalle, Mountain Creek/Gypsum Colorado, The Shops at Buckhead, Alexan City North Retail: Benetton, Daniel Hechter, J.C. Penney Co., Neiman Marcus Catalog, Saint Laurent Rive Gauche, Saks Fifth Avenue, The Parks at Arlington, Travis Walk, Valley View Center Trade Associations: American Gem Trade Association, Art Expo/New York, Diamond Information Center/DeBeers, Italian Trade Commission, Mohair Council of America, Southwest Apparel Manufacturers Association | |
| Where do you start? How much does it cost? When can you meet? For more information about our services and a complimentary initial consultation, please contact: Rosanne Hart  The Hart Agency, Inc. Strategies.Concepts.Copywriting PH: 972-403-2424 E-mail: rosanne@thehartagency.com |
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| The Hart Agency, Inc. maintains a unique position among Texas' marketing communications consulting firms as one of the most recognized and well-respected authorities on fashion marketing, public relations and advertising.
Over its 25 years in business, the agency represented some of the most well-known fashion retailers, designers, luxury boutiques and shopping centers in Dallas. Today, Ms. Hart under The Hart Agency, provides specialized fashion marketing consulting services that capitalize on her more than 30 years experience in the fashion industry as a former fashion editor for a national trade newspaper, public relations director for the Dallas Apparel Mart, and founder/owner of the largest national fashion and beauty public relations agency in the Southwest with offices in Dallas and New York. Services include retail and tenant-mix consulting for high-end and luxury retail and mixed-use real estate developments; marketing, advertising, and public relations consulting for apparel designers and manufacturers; fashion branding and conceptual development; advertising and editorial fashion writing; fashion catalog copywriting; and public speaking. Hart's passion for fashion has resulted in helping her clients seize opportunities, gain national attention, and realize their dreams of owning businesses that far exceeded the multi-million dollar mark. |
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